As you reach out to your past clients and sphere during this time, agent Majid Ghavami suggests utilizing video in unique ways. He shared best practices and methods you can get into the habit of using now and continue to use when the market normalizes a bit.
Providing value through video
Share suggestions for things people can do around their house, like changing their furnace filter! You’ll be providing value to the people in your sphere, plus, it shows folks that you’re a homeowner, too! You could also share some ideas about projects that could have a return on home investment.
People are always curious about how the real estate market is doing, but if you decide to share a market report, make sure your video is put into terms people can understand. For example, don’t just say there’s 1.8 months-worth of inventory at the moment, explain what that means! Break it down for them and explain it in detail – this will show them you’re the professional.
Reach out through video
People are bombarded by sad news these days, so this is a great time to reach out to past clients as a friend. Set up a video chat or Zoom call just to talk, you don’t even have to talk about real estate. More than likely, your clients will be happy to hear from you and you’ll be surprised how often the conversation turns to real estate eventually! So, be ready just in case, with some neighborhood stats on hand.
There’s so much you can do video-wise, even on a smart phone. Your videos don’t have to be perfectly polished – just be you! Even when the market “normalizes” a little bit, keep doing those videos – it’s where the future of our business is, and it’ll make you stand out amongst the competition.